Notably, both companies compete over the realm of NBA games, with 2K releasing the NBA 2K series. The main rival to EA Sports is 2K Sports. ![]() Most games under this brand are developed by EA Vancouver, the Electronic Arts studio in Burnaby, British Columbia as well as EA Tiburon in Maitland, Florida. ![]() Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as EA Sports FC, NHL, NBA Live, and Madden NFL. ![]() EA Sports is a division of Electronic Arts that develops and publishes sports video games.
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